A long time ago in France, the Perrier company invented a lemon drink named for the sound of the carbonated water fizzing when you opened the bottle. The sound... Pschitt !
|A Perrier ad from 1956.|
Pschitt Citron was a really delicious and refreshing beverage, which I liked very much. The bottles were tiny, but so were the other carbonated beverages you could enjoy in a French café on a hot day. Both flavors, my favorite Pschitt citron (lemon) and Pschitt orange, were far less sweet than American carbonated drinks.
The advertising campaigns for all the Perrier beverages were beautiful and imaginative, and are still widely admired for their innovative graphics. I've looked around the web for examples of the most entertaining of these ads – here's a selection, beginning with the ads from the 1950s.
|Here’s an old Tour de France Perrier ad.|
The 2020 race was postponed — it’s on right now.
The first stage finished Saturday, and I
hope they all can finish without getting Covid!
The Perrier company sold the Pschitt citron and Pschitt orange brands around 20 years ago, and as far as I can tell, Pschitt sodas are no longer widely sold, if at all. For some reason 😀 Pschitt products were never marketed in the US.
I hope you find this an amusing break from all the highly serious things that I write about. We need some light entertainment, don’t we? I'll be sharing this post with the weekly celebration of beverages at Altered Book Lover, as hosted by Elizabeth and Bluebeard.
Blog post © 2020 by mae sander for mae food dot blog dot com.
Images from advertising are from the web.