"We’re sorry to inform you that Quaker Puffed Rice and Puffed Wheat cereals have been discontinued. ...
Given how proud we are of the history and legacy of these products, this was a very difficult decision for us to make. We know how disappointing this news must be to a loyal consumer, like you mom, and we appreciate how much it will be missed. We’ll be sure to share your feedback with the Marketing Team. We hope that, in time, your mom will find another one of our products to enjoy just as much." -- Statement on Facebook from the Quaker Oats Social Media writer.
At breakfast during our visit to my sister earlier this week, we were eating Arrowhead Mills Puffed Rice. We were wondering if the Quaker company stopped making puffed wheat and puffed rice -- we haven't seen it recently. Naturally, we turned to the great GOOGLE for answers.
Exhibit A: There's a link to a web page for Puffed Rice at quakeroats.com -- but it's a dead link:
Exhibit B: At amazon.com, there are pages for Quaker Puffed Rice and Puffed Wheat...
... but the ordering information for both pages is: "Currently Unavailable -- Want us to email you when this item becomes available?"
Exhibit C: On ebay.com, many vintage cereal boxes, advertisements, and so on are on offer. Many even have the old familiar "Shot From Guns" slogan. No actual cereal is available.
|An empty cereal box offered at ebay.|
Exhibit D: At the Walmart web page, "Out of stock" --
Finally more and more searching revealed an obscure Facebook interchange beginning in 2016, where Quaker's social media experts received more and more inquiries from frustrated consumers, and repeatedly answered that there were "Production Delays."
Finally, just a few weeks ago, they admitted: "We’re sorry to inform you that Quaker Puffed Rice and Puffed Wheat cereals have been discontinued."
One of the FB writers had this response:
SHAME ON QUAKER for discontinuing a cereal that many people LOVE! You're just pandering to the newer generations and have no regard for those of us that have bought Puffed Rice for the last 50+ years and helped you build your business! I am very disappointed and the consequence of your actions is that I will no longer purchase ANY Quaker products! If you feel that way about your long term customers (and some newer ones), then you don't deserve my continued business!
Link to the interchange, at least until Quaker removes it:
UPDATE for the curious: Puffed Rice was invented by a scientist named Alexander Anderson (1862-1943). He introduced this novelty food as a snack at the St.Louis World's Fair in 1904. Soon afterwards, the Quaker company bought the rights and began to manufacture and sell puffed rice and then puffed wheat as breakfast cereals.