Over the last couple of decades, a new field of economics, behavioral economics, has emerged to explain why people so often act in ways that are contrary to their own interests. They overeat, smoke, forget to take their medicine and don’t save enough for retirement, saying all the while that they wish they could change. Figuring out how to turn these wishes into action could put a dent in some big social problems.
The sidebar includes references to several interesting websites, including:
- Brian Wansink's Web site which includes a blog
- An autobiography of Nobelist - behavioral scientist Daniel Kahneman.