Again, from the L.A.Times: "Special valentine gift for See's?" -- including the neat vintage photo.
The article reports on a recent request to designate the original home of See's Candies in L.A. as a historic landmark. It provides a detailed history of See's Candies and its founder Charles Alexander See. In the photo is a "sidecar-equipped Indian motorcycle," one of several used for delivering chocolate.
The logo and black and white decorations haven't changed, and to me, the sight of See's represents a special California treat. I associate See's with our graduate-school years in Berkeley. At that time, a See's store on Telegraph Avenue was a favorite place. When you went in to buy a small amount of chocolate (or a whole box) they offered a free sample to introduce the flavor of the day.
A few days ago, in La Jolla, we went to a friend's home for dinner, and decided to stop at the See's store in the nearest mall for some candy as a gift. Yes, See's still offers that taster. Back home in Michigan, See's has a kiosk selling boxed candy during the Christmas holiday season. But no glass cases full of visible candy, and definitely no samples. What nostalgia! By coincidence, Lydia at the Perfect Pantry also just wrote a blog post about See's: Dark chocolate, and a sweet giveaway.