Parsons addresses both farmers and reformers, suggesting ways to improve civility and create common goals that could lead to progress. My three favorites out of his twelve points:
- "Agriculture is a business. Farming without a financial motive is gardening. ... Any plan that places further demands on farmers without an offsetting profit incentive is doomed to fail."
- "There's no free pass on progress. Just because you've always farmed a certain way does not mean that you are owed the right to continue farming that way in the future. The days of a small or medium-sized farm making a decent profit growing one or two crops and marketing it through the traditional commodity route are long past."
- "Quality is more expensive than quantity. Farming fruits and vegetables that are not just healthful but also have great flavor takes a lot of time and work and usually means not growing as much as a neighbor who doesn't focus on flavor. So when you're shopping, don't begrudge a good farmer a little higher price -- that's what it takes to keep him in business."